Prakashan Veettil

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Prakash VeettilPrakash joined IRRI in May 2015 as an agricultural economist and currently leads the social science activities in India. His team is involved in rice varietal tracking and identification, adoption and impact assessment of stress-tolerant varieties, and business model development for service delivery in rice farming systems. Prakash is also involved in bilateral projects such as the Rice Monitoring System in South Asia (RMS-SA), Cereal Systems Initiative for South Asia (CSISA), and Stress-Tolerant Rice for Africa and South Asia (STRASA).

Before joining IRRI, he worked at Global Food group at the University of Göttingen, Germany, where his primary focus was on analysing producer preferences and impact assessment of modern market value chains. The analyses involved preference heterogeneity for certification standards among small producers and vegetable suppliers of supermarkets. Recent research works in IRRI centered on seed system, rural entrepreneurship development for service economy, youth in agriculture, and varietal adoption and  technology impact assessment.


  • Producer/consumer preferences
  • Adoption and impact assessment
  • Seed system
  • Productivity and efficiency analysis
  • Choice experiment


  • PhD, Ghent University, Belgium
    Dissertation: “Irrigation water management and pricing institutions in Krishna River Basin, India”
  • International Master of Science in Rural Development (IMRD) – Erasmus Mundus (Ghent University, Belgium & Humboldt University, Berlin)
    Thesis: “Institution of land property rights and its influence on rural livelihood of indigenous people of Westernghat, India”
  • BSc (Agriculture), Kerala Agricultural University, Vellanikkara, Kerala


  • Agricultural Economist, Social Sciences Division, IRRI (2015 onwards)
  • Postdoctoral Researcher, Georg-August-University Göttingen, Germany (2013-2015)
  • Assistant Professor, Centre for Development Studies (CDS), Trivandrum (2012-2013)
  • Assistant Professor, Institute of Economic Growth (IEG), New Delhi (2012)
  • Postdoctoral Fellow, Ghent University, Belgium (2011-2012)


  • BOF PhD Research fellowship at Ghent University, Belgium (2007-11)
  • European Union’s Erasmus Mundus fellowship for International Masters of Science in Rural Development (IMRD), (2005-07)
  • Junior Research Fellowship from Indian Council of Agricultural Research (ICAR) (2002-2004)
  • Best IMRD thesis award (2007)


  1. Veettil PC, Krishna VV, Qaim M. 2016. Ecosystem impacts of pesticide reductions through Bt Cotton adoption. Austr. J. Agric. Resource Econ. (forthcoming):
  2. Krishna VV, Spielman DJ, Veettil PC. 2015. Exploring the supply and demand factors of varietal turnover in Indian wheat. J. Agric. Sci. 154(2):258-272. Available online:
  3. Krishna VV, Veettil PC. 2014. Productivity and efficiency impacts of zero tillage wheat in Northwest Indo-Gangetic Plains. Agric. Syst. 127:126-138. Available online:
  4. Speelman S, Veettil PC. 2013. Preference heterogeneity for water rights reforms among smallholder irrigators in South Africa. Bio-based Appl. Econ. 2:131-149.
  5. Varghese SK, Veettil PC, Speelman S, Buysse J, van Huylenbroeck G. 2013. Estimating the causal influence of water availability on water-use efficiency in Cauvery River Basin, India. Ecol. Econ. 86:55-64.
  6. Veettil PC, Speelman S, van Huylenbroeck, G. 2013. Estimating the impact of water pricing on water-use efficiency in semi-arid cropping system: An application of probabilistically constrained nonparametric efficiency analysis. Water Resource Manage. 27:55-73.
  7. Veettil PC, Kjosavik DJ, Ashok A. 2013. Valuing the ‘Bundle of Land Rights’: On formalising indigenous people’s (Adivsis) land rights in Kerala, India. Land Use Policy 30:408-416.
  8. Hopfkins C, Veettil PC, van Camp J, Verbeke W. 2012. What nutrition label to use in a catering environment? A discrete choice experiment. Food Policy 37(6):741–750.
  9. Veettil PC, Speelman S, Frija A, Buysse J, van Huylenbroeck G. 2011. Complementarity between water pricing, water rights and local water governance: A Bayesian analysis of choice behaviour of farmers in the Krishna river basin, India. Ecol. Econ. 70:1756-1766.
  10. Veettil PC, Speelman S, Frija A, Buysse J, Mondelares K, van Huylenbroeck G. 2011. Price sensitivity of farmers' preferences for irrigation water pricing method: evidence from a choice model analysis in Krishna River Basin, India. J. Water Resources Planning Manage.-ASCE 137:205-214.

Prakash Veettil

Prakashan Chellattan Veettil
Agricultural Economist, Social Sciences Division

IRRI-India Office,
1st Floor, National Agricultural Science Complex (NASC),
DPS Marg, Pusa Campus,
New Delhi -12, India

Tel: +91-11-66763000
Fax: +91-11-25841801