Traditionally, breeding programs have developed varieties suitable for specific
agro-ecological conditions. This has been embellished with taking into consideration the crop management regimes. However, it has been recognized that we need to not just breed for places, but for people who will be using those varieties.
Demand-led breeding is important to ensure that the products developed are
consistent with the demands, needs, and preferences of farmers, consumers and processors. Higher relevance is expected to lead to higher adoption, and
consequently wider impact.