Farmers as customers: a service management approach to designing an agricultural research and development institution
In this paper a conceptual and operational for the Cambodian Rice Research and Development Institute (CARRDI) is presented. Although initially prepared to stimulate support from external donors, the blueprint is intended to serve as a hypothesis on how to design a customer-oriented, service-driven research and development institution.
- Publisher: International Rice Research Institute
- Language: English
- ISSN: 0117-8180
- ISBN: 971-22-0059-0
- Pages: 27