What's happening at IRRI

Thursday Seminar

Thursday, May 19, 2016, 01:15pm - 02:15pm


Investment games: A new approach in eliciting farmers’ preferences for rice breeding products

Matty Demont
Senior Scientist, Market and Value Chain Research

What if we could put farmers in donors’ shoes? In which areas would they invest if they became shareholders of public rice breeding programs? To answer this question, we created a real (but temporary) investment market and invited farmers to invest in public rice breeding through an interactive tablet interface. The newly developed “Investment Game Application” (IGA) enables eliciting farmers’ preference trade-offs among varietal trait improvements (grain quality, agronomic, stress tolerance, and by-product traits). We discuss in detail how the IGA was developed and present the results of the first IGA experiments conducted in eastern India and the Philippines. The IGA experiments generated a wealth of data on optimal product profiles and investment shares disaggregated among gender, seasons, regions, and different levels of information on market and climate change trends. This information can assist breeders and donors in their efforts to make rice breeding programs more cost-efficient, market-driven, client- and product-oriented, and forward looking.


Havener Auditorium, International Rice Research Institute, Los Baños, 4030 Laguna, Philippines